Gaudí
real estate
&
brand positioning
Gaudí.
Antoni Gaudí – especially his life work of the Sagrada Família – was my inspiration to study Architecture at the Technical University in Delft (Netherlands). Naming my company after this inspiration reflects on where it has taken me throughout my life, and professional career.
real estate.
Real Estate is the foundation of my professional experience, network, and the underlying sectors I move around in comfortably as a professional. It is the direct link between all clients, sectors, and services, where I can prove to be of added value.
brand positioning.
My professional experiences have shown me the ambition, fun and satisfaction it brings me working on behalf of a brand. Brand positioning is not just about profiling as a brand, but what I aim to achieve is to bring focus to the impact of the physical (real estate) aspect of brand positioning.
What about the logo.
The mosaic is a reference to the trencadís technique, common and typical in the Catalan modernist architecture, and directly inspired by Antoni Gaudí.
The salamander symbolises transition, and the ability to face challenges and flourish in adversity. It brings to focus the power of vision and opportunities.