With Emma taking their first steps ‘from online to offline’ late 2022, I was happy to consult and be part of the successful search and opening of their first physical retail location, open in the Westfield Mall of the Netherlands.

Following this successful pilot, the partnership is strengthened further with a Pan-European scope of expansion, guiding and supporting the European growth and rollout of Emma retail stores, focused on physical presence in 6 countries, and a multitude of target cities.